You used the r-word, Randy?
The slippery slope: Romance->The Romans->"you be my everything, I'll be your everything"->until I don't feel it any more->move on to someone else.
OK, I made the point on why I don't like the "r-word". But I know what you meant, and of course I DO believe in giving individualized loving, attention to my wives. (Let's open the reply floor for nominations for a new word.)
Ideally, I try to take someone out every week (and we just rotate back and forth, for the most part - and try to line that up with anniversaries and birthdays), though busy-ness and children often stretch that out way too long. You don't have to spend a lot of money - but you do have to get your head out of your own world, and stick it into theirs! (As I'm still learning.)
I've known some who always try to do date night all-together, but it's hard for me to imagine that. We will do some special events all together minus kids (Alison Krauss concert, or Dallas retreat!), but that doesn't count as a "date" for us.
Yes, being a proper plural husband means really not having much personal time, guys. Unless you don't work and don't have kids!